Brand Building and Marketing in Key Emerging Markets: A Practitioner S Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister

ISBN: 9783319194813

Published: October 28th 2015

Hardcover

405 pages


Description

Brand Building and Marketing in Key Emerging Markets: A Practitioner S Guide to Successful Brand Growth in China, India, Russia and Brazil  by  Niklas Schaffmeister

Brand Building and Marketing in Key Emerging Markets: A Practitioner S Guide to Successful Brand Growth in China, India, Russia and Brazil by Niklas Schaffmeister
October 28th 2015 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 405 pages | ISBN: 9783319194813 | 8.26 Mb

This bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets. It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their culturalMoreThis bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets.

It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as one world strategies.The authorreveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation s global positioning.

Professionals in international marketing and business strategists will find the hands-on guidance to 22new success strategiesparticularly useful. This book is also amust-read for people dealing with branding and marketing in a glocalized world.



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